The Horizont Raum Academy pursues a clear and sustainable business strategy focused on supporting people in their personal development while simultaneously creating a stable foundation for the academy's long-term growth. At its core is a values-based model that prioritizes both the quality of the content offered and the individual experience of the participants.
Target Group Focus:
Our target group includes people seeking ways to strengthen their inner clarity, unlock their potential, and develop a deeper understanding of themselves. This includes both individuals seeking support in their private lives and professionals seeking to integrate their personal development into their daily work. We also focus on people who value the swap with like-minded individuals in a supportive community.
Value Creation Approach:
The business model is based on creating added value through knowledge, practice, and support. Each course is designed to not only impart theoretical knowledge but also provide concrete tools for everyday life. The special added value arises from the combination of practical methods, experiential learning formats, and an environment that promotes trust and openness.
Services
The academy offers a wide range of courses, workshops, and programs covering various aspects of personal development. This offering is complemented by individual support and group formats that allow participants to grow at their own pace. A key component of the business strategy is the continuous expansion of its offerings to address current topics and needs.
Revenue Model:
The Academy's inflowis generated through course fees charged for individual programs. In addition, ongoing learning opportunities such as multi-part courses or seminar series are developed, designed for longer-term participation. This combination creates a stable foundation that enables continuous support for participants and ensures the Academy's long-term success.
Distribution Channels
To build a close connection with its target audience, the academy relies on a clear digital presence and personal recommendations. Its own website serves as a central platform where interested parties can find information about courses, dates, and content. Furthermore, collaborations with partners and networks provide additional access to people interested in personal development.
Customer Experience:
A key element of our business model is our consistent focus on the customer experience. From the initial contact to course participation, we prioritize clarity, reliability, and a trusting atmosphere. Every participant should feel welcome and supported from the very beginning. This creates a long-term relationship that extends far beyond individual events.
Long-term orientation:
The Horizont Raum Academy sees itself as a growing ecosystem for personal development. Its business model envisions a continuous expansion of offerings, formats, and topics to reflect the changing needs and interests of participants. At the same time, the academy remains true to its core values: authenticity, mindfulness, and creating a space where sustainable growth is possible.